Colors look attractive to anyone. They grab the attention of the people. But have you ever thought that colors decide the fate of a business and brand? Yes, the psychology of colors in packaging and branding is indeed very strong and highly effective. Distinctive colors attract different people as they provoke their emotions. Colors are associated with people’s emotions and sentiments. For example, blue color is associated with trust and credibility, and red is associated with excitement and urgency. Let’s explore this article, as it explains all about the psychological effects of colors in packaging and branding.